When you add it up Samsung’s challenge is giving us a reason not to hit the snooze bar on the smartphone industry until Apple’s iPhone launch or when this 5G goes from vaporware to reality.
Naturally, Samsung has a few more challenges with the Galaxy S10 launch. Here are a few:
- Balancing the Galaxy S10 launch, teasing a foldable phone, 5G devices and the Note 10. Samsung hinted at a foldable screen device, but can it tease such a development and expect anyone to want a Galaxy S10. What about waiting for the Note 10? What about waiting for 5G capability not faux 5GE or whatever the wireless carrier marketing people are pitching? There are more reasons for a tech buyer to stall than ever.
Guess what? I’m willing to bet that Samsung’s Note 9 and Apple’s iPhone
XS, XR lineup hit the ceiling on smartphone prices. Samsung will have
to keep pricing competitive or at least in line with what demand
dictates today while innovating. A $1,800 foldable phone may just elicit
the sounds of crickets chirping.
- Innovation that matters.
We’re in the age of incremental in smartphones and when there are no
carrier subsidies you can expect tech buyers to extend those upgrade
cycles. Add it up and it is harder than ever to show us something that
sparks gadget lust.
- The broader economy and the urge to tune
out overall. The stock market is volatile, the economy is strong, but
may hit a pothole and consumers may become cautious. Pricey phones are
going to be a tough sell. Meanwhile, there’s a fatigue factor setting in
with the screens in our lives.
- Software. Samsung needs to simplify its UI, grow services and offer something unique when many Android competitors are going pure Google Android. Samsung’s kitchen sink approach to software may hamper the Galaxy S10 reception.